Category Archives: Branding

Branding

Digital Marketing Resolutions for 2016

Welcome 2016 !

We made different resolutions on each New Year. Let’s make something different on 2016. Digital marketing is booming and plays a vital role in business growth. I think it is the right time to make some simple resolutions related to digital marketing in the year of 2016.

Digital Marketing, Liven Varghese, Liven , IT Strategist

Digital Marketing Resolutions for 2016

Here my thoughts –

  1. Manage your online reputation

92% of consumers say they read online reviews before making a purchasing decision. Make it as priority to take control of your reputation. Create and explore more positive contents about your business and align your digital marketing strategies with your partners too.

  1. Modernize your website

Make sure your website is up to market level. Resolve the glitches and glimpses and improve the user engagement and user experience level. As a priority ensures your website support mobile friendliness (responsive design).It’s the time to tie up loose website ends.

  1. Use social media for experimentation

Widen the usage of social media and clearly define the social media strategy. It is one of the fastest paths to drive business in this digital world. Need to define clear strategy on type of contents, type of audience, posting time, response rate and also see the study on user reflections.

  1. Usage of analytics – usage of data

Explore the concept of using big data and analytics into digital marketing. Organized the data gives clear direction, also the pulse and taste of consumer. Forget about excel or traditional tools, use more visualization ways to track and report the data. Clear data presentation gives clear business outlook on digital marketing perspective.

  1. Learn or try one new marketing tactic or tool

Spend some time on digital marketing topic perspectives and learn some new stuffs – I mean out of box. This will make a huge impact on your digital marketing journey, also your business online presence.

 

Best wishes for 2016! Happy New Year!

 IT Strategist | Technology Leader | Digital Enthusiast | Inspiring Leader

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Expand your business by using Twitter

Twitter #1 and best micro blogging tool for branding and broadcasting.

Twitter is an online social networking and micro blogging service that enables users to send and read “tweets”, which are text messages limited to 140 characters. Users access Twitter through the website interface, SMS, or mobile device app. Twitter is now one of the ten most visited websites, and has been described as “the SMS of the Internet – (Source: Wikipedia)

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Digital marketing by Twitter

Twitter had more than 288 million active users – high potential in digital marketing. From this potential marketing space, this tool plays a vital and key role in each business digital journey. It can be easily drive traffic to your business and your website. Continue reading

Pillars of Digital Marketing

Digital marketing is any marketing initiates delivered on Internet. Due to the penetration of internet and mobility, it’s becoming vital role in any organization. Digital marketing is one of the most cost effective channels which can deliver results to large audience with affordable cost.

Digital Marketing

Pillars of Digital Marketing

Digital marketing is powerful to generating business leads with limited cost resources to business owners. It covers lot of areas, but following are the key pillars based on my experience, also learned from digital experts. Continue reading

Personal Branding Resolutions for 2014

Build your personal brand should be your top New Year resolutions for 2014.

Your aspirations will lead you to a strong personal brand; let show case your innovative thinking’s and unique strengths.

Personal Branding , Liven Varghese

Personal Branding Resolutions for 2014

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Twitter for Personal Branding

Twitter is an online social networking and micro blogging service that enables users to send and read “tweets”, which are text messages limited to 140 characters. Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device app. Twitter is now one of the ten most visited websites, and has been described as “the SMS of the Internet – (Source: Wikipedia)

Twitter #1 and best micro blogging tool for branding. It is a powerful social media platform that can work incredibly for your personal branding. Continue reading